orange county photographerFebruary 17, 2010

A lot of people are curious about how I started in this industry so here is my story.

In 2003 while I was going to FIDM for Merchandising Product Development, I interviewed for a job at   I’ve always been fascinated by weddings and at one point, thought about being a gown designer.   I was super nervous for the interview, but everything went well and I started my first day there on March 17, 2003 as the Wedding Shop Merchandiser.  So what exactly did I do? My job was to photograph all the products that were sold through’s Wedshop.  You can still see a few photos on right now!  Follow this LINK.

I can honestly say I wouldn’t be where I am today without working at ..

  • My first bridal shoot was on top of the building’s roof with Vera Wang gowns.
  • I got to meet Robert Evans and watch him shoot at his studio.
  • Practiced shooting with the best models/coworkers!

Slowly, I started to photograph more people and the rest is history.  I shot my very first wedding in 2005 and haven’t stopped since.  Here are just a few from way back when…

Here’s Andrea & Jason with Ben at 1 week old…

My very first maternity shoot

This might be my first baby portrait too!

This was from my very first wedding- ever.  I was hired for about 3 hours to cover the ceremony and reception at I can’t even tell you how much I was paid.

Here are some recent photos of my old WC coworkers who turned into clients and great friends.  You guys are the best!

Hope everyone learned a little more about me today and enjoyed this post  🙂  I’ve been so lucky to have amazing magazine and blogs such as Inside WeddingsStyle Me Pretty, Wedding Chicks, Rock n Roll Bride, Amy Atlas Blog, and just this week…Daily Candy featured my work.  Thank you everyone for all your support and I hope to keep creating images that you will enjoy.

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  1. alice! i love love your story! 🙂 and your images! congrats on all the features! rock on sista!

  2. Loved hearing your story recently & reading about it complete with photos here! Exciting how far you’ve come & I know there’s tons more in store for you! 🙂

  3. So fantastic Alice!!!! Your work is beautiful!

  4. I love your work, Alice! And how funny– I went to Fidm too! I graduated in 2004 .. we were there at the same time 🙂 xo

  5. Such an amazing photographer!
    Congrats on all your adventures. You do an amazing job no matter what is in front of your camera 🙂

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